Prepare the meat by removing the membrane and any excess fat
In a small bowl, combine the dry rub ingredients. Use a fork to crush any lumps that may form.
Pat the ribs dry with paper towels and apply the rub to the ribs, covering them evenly
Fire up smoker to 225°F (107°C). Add wood chips to coals or wood tray.
Once smoker is at target temperature, place ribs on smoker grates. Close lid/door and smoke to an internal temperature of 195-200°F (90-93°C), about 5 hours.
With about 1 hour remaining, carefully brush the ribs with BBQ sauce. Cover just the top side. Continue to smoke to target internal temperature.
Once the ribs hit target internal temperature, pull them from the smoker. Lightly tent in aluminum foil and leave to rest for 10-15 minutes before serving.